Business Wire: “Today’s young employees are the engines of the knowledge economy and tomorrow’s business leaders. And according to The Born Digital Effect, the latest research from Citrix Systems, Inc., they’re primed to deliver an extra $1.9 trillion in corporate profits. But they’ll need some help to pull it off. Made up of Millennials (born 1981 to 1996) and Generation Z (born after 1997) workers, the Born Digital are the first generation to grow up in an entirely digital world, and now account for most of the global workforce….Citrix, together with Coleman Parks Research and Oxford Analytica, conducted The Born Digital Effect, a study that combined global opinion research from 1,000 business leaders and 2,000 knowledge workers in 10 countries to understand what the Born Digital want from work with economic modeling to quantify the impact they can have on business and the larger economy. And it revealed that when it comes to understanding what engages and motivates younger workers, leaders are out of touch. Among the key findings:

Leaders overestimate office appeal – 90 percent of Born Digital employees do not want to return to full-time office work post-pandemic, preferring a hybrid model instead.

• Over half (51 percent) want to remain working from home most or all of the time.
• 18 percent would like hybrid working with more time in the office
• 21 percent would like hybrid working with time evenly split between home and the office
• Only 10 percent would like to be in the office full time…”