HBR: “How do you identify and empower innovators in your company? Collectively, we have spent over 40 years researching this question. Our research on innovation styles identifies and examines the different preferences and roles people take on when pursuing innovation. By understanding this concept, organizations can better identify where specific people are needed and who should work together to generate new breakthrough ideas. Our latest study relies on data collected between October 2006 and January 2021, across as many people in as many organizations as possible. Over 100,000 people — 112,497 to be precise, with nearly equal parts men and women — responded to the call, and we continue to collect data every day. Respondents came from 84 countries and work in a wide variety of companies and industries, including Microsoft, ArcelorMittal, Boston Symphony Orchestra, NASA, United Way, and Harvard University (and Harvard Business Review!). Each respondent told us about what they like to do and what they do well when they solve problems (and what they do not like or do not do well). These answers revealed an individual’s preference for one of four unique innovation styles, each of which maps onto a distinct phase of a four-stage innovation process. Each style has a role to play in your organization, starting with finding new problems (generators), thoroughly defining problems (conceptualizers), evaluating ideas and selecting solutions (optimizers), and implementing selected solutions (implementers). All four styles are necessary for innovation. Understanding which employees fall into which style enables an organization to manage their innovation efforts more effectively. However, in our experience, most organizations are lacking in some innovation styles — particularly generators — and we will be providing steps to help overcome this deficiency…”