37 Digital Tools for Running Business Experiments – A Shortlist to Get Started Quick by Nicholas Himowicz on October 06, 2021. “There are so many tools out there for running business experiments online. It can be a little bit daunting to orient yourself. So here are 9 experiments from Testing Business Ideas by David Bland and Alex Osterwalder, along with 37 digital tools to get you started. This post is based on this Tweet from David J. Bland.”