Mozilla Blog: “Take back your privacy – Firefox is rolling out Total Cookie Protection by default to more Firefox users worldwide, making Firefox the most private and secure major browser available across Windows, Mac, Linux and Android. Total Cookie Protection is Firefox’s strongest privacy protection to date, confining cookies to the site where they were created, thus preventing tracking companies from using these cookies to track your browsing from site to site. Whether it’s applying for a student loan, seeking treatment or advice through a health site, or browsing an online dating app, massive amounts of your personal information is online — and this data is leaking all over the web. The hyper-specific-to-you ads you so often see online are made possible by cookies that are used to track your behavior across sites and build an extremely sophisticated profile of who you are. Recent stories (including an excellent Last Week Tonight episode) have shown how robust, yet under-the-radar, the data selling economy is and how easy it is for anyone to buy your data, combine it with more data about you and use it for a variety of purposes, even beyond advertising. It’s an alarming reality — the possibility that your every move online is being watched, tracked and shared — and one that’s antithetical to the open web we at Mozilla have strived to build. That’s why we developed Total Cookie Protection to help keep you safe online…”