Data Driven Journalism: “Among the many tough questions members of the American press are asking themselves about low public trust, three in particular deserve special contemplation and deep introspection:
- Whose trust can be regained?
- Who is a lost cause?
- How can trust be earned (generally, and with particular groups of Americans)?
A recent survey of 1,021 US adults who get news online could energize this discussion and point to an effective solution. The survey, from data.world via the SurveyMonkey Audience Panel, reveals that mistrust may not be as entrenched as it seems, and opening up access to data that informs reporting can have a profoundly positive impact on trust with Americans of all stripes. The results have a margin of error of plus or minus 3.1%. When respondents were asked how much trust they have in the press “when it comes to reporting the news fully, accurately and fairly”, half of those surveyed selected “not much” or “none at all”…”
