First Monday – The rise of reading analytics and the emerging calculus of reader privacy in the digital world
“This paper studies emerging technologies for tracking reading behaviors (“reading analytics”) and their implications for reader privacy, attempting to place them in a historical context. It discusses what data is being collected, to whom it is available, and how it might be used by various interested parties. The paper includes two case studies — mass-market e-books and scholarly journals — and illustrates a shift from government to commercial surveillance.”