“Consumers in the U.S. are most concerned about data breaches at retailers and government agencies. U.S. consumers indicated relatively lower levels of concern about data breaches at other organizations such as airlines, healthcare and telecom companies. Interestingly, the perceived threat of data breaches is low for banks and utilities, possibly reflecting traditional high levels of trust in the security of these organization
- 44 percent American respondents are most concerned about their personal data held by retailers, as many consumers seem to be losing trust in retail data security owing to recent high profile breaches.
- Concerns about unauthorized access to personal data held by U.S. government agencies is somewhat high (39 percent), also possibly due to the recent publicized breaches.
Perceptions concerning the effectiveness of biometrics on personal devices are mixed in the U.S. About one-third view biometrics as effective, while a similar proportion is unsure.”
