Berkeley Center for Law and Technology: “The Web Privacy Census is intended to formalize the benchmarking process and measure internet tracking consistently over time…This effort was developed and executed in partnership with Abine, Inc. Abine has been our technical collaborator and resource partner, helping us develop a reliable method for web crawling and analysis of tracking vectors. We seek to explore:
- How many entities are tracking users online?
- What vectors (technologies) are most popular for tracking users?
- Is there displacement (i.e. a shift from one tracking technology to another) in tracking practices?
- Is there greater concentration of tracking companies online?
- What entities have the greatest potential for online tracking and why?”