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Daily Archives: February 12, 2012

Who Advertises on News Sites and How Much Those Ads are Targeted

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Digital Advertising and News Who advertises on news sites and how much those ads are targeted

  • “Between 2011 and 2015, revenue from digital advertising in the United States is expected to grow by 40% and to overtake all other platforms by 2016. Yet how much of that growth will go to underwrite news remains in doubt and throws into question the financial future of journalism as audience continue to migrate online. What will happen pivots in part on whether the news industry can move into the more lucrative areas of digital advertising, particularly using consumer data to target ads, persuading major legacy advertisers to also advertise online and moving into new revenue areas. A new study of advertising in news by the Pew Research Center’s Project for Excellence in Journalism finds that, currently, even the top news websites in the country have had little success getting advertisers from traditional platforms to move online. The digital advertising they do get appears to be standard ads that are available across many websites. And with only a handful of exceptions, the ads on news sites tend not to be targeted based on the interests of users, the strategy that many experts consider key to the future of digital revenue. Of the 22 news operations studied for this report, only three showed significant levels of targeting. A follow-up evaluation six months later found that two more sites had shown some movement in this direction, but only some, from virtually no targeting to a limited amount on inside pages. By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook. These are some of the findings of the study, which analyzed the advertising in 22 different news operations and 5,381 ads representing a cross section of media. Researchers compared website ads to the advertising in legacy platforms. They also measured the level of ad customization online by having different researchers visit the sites at the same time. In addition, the report also contains a companion report by Professor Joseph Turow of the University of Pennsylvania’s Annenberg School for Communication that offers a primer on digital advertising.”

    • BLS – Work Stoppages in 2011

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    News release: “In 2011, there were 19 major strikes and lockouts involving 1,000 or more workers and lasting at least one shift, the U.S. Bureau of Labor Statistics reported today. The 19 major work stoppages in 2011 idled 113,000 workers for 1.02 million lost workdays, a large increase compared to 2010 with 11 major work… Continue Reading

    FAQ – What is a privacyscore?

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    “A privacyscore is a way to assess the privacy risk of using a website. Privacy risk is the chance that data about you will be used or shared in ways that you probably don’t expect. Privacyscores cover two kinds of data: We estimate privacy risk to personal data (such as your name or email address)… Continue Reading

    Paper – A Methodology for Internal Web Ethics

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    A Methodology for Internal Web Ethics, Michalis N. Vafopoulos, Petros Stefaneas, Ioannis Anagnostopoulos, Kieron O’Hara. February 11, 2012 “The vigorous impact of the Web in time and space arises from the fact that it motivates massive creation, editing and distribution of information by Users with little knowledge. This unprecedented continuum provides novel opportunities for innovation… Continue Reading

    NRC Issues First US License for New Reactors in 30 Years

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    News release: “The Nuclear Regulatory Commission has concluded its mandatory hearing on Southern Nuclear Operating Company’s (SNC) application for two Combined Licenses (COL) at the Vogtle site in Georgia. In a 4-1 vote, the Commission found the staff’s review adequate to make the necessary regulatory safety and environmental findings, clearing the way for the NRC’s… Continue Reading

    CBO – The VA's Treatment of PTSD and Traumatic Brain Injury Among Recent Combat Veterans

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    The Veterans Health Administration’s Treatment of PTSD and Traumatic Brain Injury Among Recent Combat Veterans, February 2012 “Two conditions that affect some military service members during deployment to a combat theater and afterward are post-traumatic stress disorder (PTSD) and traumatic brain injury (TBI). PTSD is an anxiety disorder induced by exposure to a traumatic event,… Continue Reading

    Report of Independent Consultant's Review with Respect to Department of Energy Loan and Loan Guarantee Portfolio

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    Report of the Independent Consultant’s Review with Respect to the Department of Energy Loan and Loan Guarantee Portfolio, January 31, 2012 “The Chief of Staff of the White House requested that Herbert Allison review the Department of Energy’s (“DOE”) loan and loan guarantee programs for alternative energy projects and provide: (1) A report on the… Continue Reading

    Deloitte’s 3rd Annual Tech Trends Report: Top 10 Trends to Help Elevate Information Technology for Digital Business

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    “The unique convergence of five emerging technology forces – analytics, mobility, social, cloud and cyber security – provide the opportunity for businesses to accelerate performance in 2012, according to Deloitte’s 3rd annual Tech Trends report Elevate IT for Digital Business, released February 6, 2012. The Deloitte report identifies the top 10 technology trends that will… Continue Reading

    BJS: Prosecutors in State Courts, 2007 – Statistical Tables

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    Prosecutors in State Courts, 2007 – Statistical Tables, Duren Banks, Steven W. Perry, December 28, 2011. NCJ 234211 “Presents findings on felony caseloads and convictions in the 2,330 chief prosecutors’ offices in the United States that handled felony cases in state courts of general jurisdiction. The report summarizes the annual office budget, tenure and salaries… Continue Reading