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2012 Federal Media and Marketing Study Overview

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2012 Federal Media and Marketing Study Overview, April 12, 2012, Fourth Annual Release

  • “Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. This popular syndicated study combines actual media usage of mid- to senior-level federal decision makers with their demographics, job function and purchasing habits. Survey responses from more than 3,700 decision makers highlight their media usage spanning print, broadcast, social, mobile and online. Improve reach to these senior executives inside the federal government with the unique ability of this survey to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits.”
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