Half of adult cell phone owners have apps on their phones – The percent who download apps nearly doubles in two years, but just 46% of downloaders have paid for an app…The growth in apps downloading is a reflection of the broader trend toward mobile devices the Pew Internet Project has identified over the past decade. Americans have embraced mobile connectivity in the form of laptops, smartphones, tablet computers, and e-readers, while desktop computers have become less popular over time.” Kristen Purcell, Associate Director for Research, Pew Internet Project, November 2, 2011