Social Media Explorer: “There’s enough social media monitoring tools on the market to get you absolutely confused. This list is here to help. Every tool on the list does what it claims to do (which is not universal among software and products in general) – it either focuses on social media monitoring exclusively or does social media monitoring as a part of a broader toolkit. When in the right hands, it will definitely help improve customer service, raise brand awareness, and prevent a social media crisis. And some of the tools do even more than that…”