The New York Times: “…Teenagers have jokingly referred to themselves as “Zoomers” online for years; now the name is literal. Overnight, Zoom has become a primary social platform for millions of people, a lot of them high school and college students, as those institutions move to online learning. Zoom Video Communications is a videoconferencing company in San Jose, Calif., that has been thrust into the spotlight over the past week. On Monday morning, its iOS app became the top free download in Apple’s App Store. On Sunday, nearly 600,000 people downloaded the app, its biggest day ever, according to Apptopia, which tracks mobile apps. While the stock market crashes, Zoom shares have soared this year, valuing the company at $29 billion — more than airlines like Delta, American Airlines or United Airlines. Zoom has been preparing for this moment since the new coronavirus began spreading in China in January. Even then it was easy to see that Zoom’s primary customer base — videoconferencing desk workers — would become more reliant on its services while quarantined at home. So the company began closely monitoring its capacity and started hosting free training sessions. In China, Zoom dropped its 40-minute limit for free calls. But no amount of planning could have anticipated the company’s emergence as a cultural phenomenon used to host parties, concerts, church services and art shows. Zoom could not have prepared to become a meme…”
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