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Threat of TikTok ban has creators scrambling to build followings on Instagram, YouTube

CNBC:

  • “With U.S. officials threatening a nationwide TikTok ban, creators and small business owners who rely on the app are growing concerned.
  • “They’ve captured the lightning in the bottle that other platforms just haven’t been able to do yet,” said Chad Spangler, who uses his large TikTok following to promote his art.
  • Creators have been turning to other platforms such as Instagram, Facebook and YouTube to prepare for a possible TikTok ban…”

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