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Opinion – Data Brokers Are a Threat to Democracy

Wired – “Unless the federal government steps up, the unchecked middlemen of surveillance capitalism will continue to harm our civil rights and national security…Enter the data brokerage industry, the multibillion dollar economy of selling consumers’ and citizens’ intimate details. Much of the privacy discourse has rightly pointed fingers at Facebook, Twitter, YouTube, and TikTok, which collect users’ information directly. But a far broader ecosystem of buying up, licensing, selling, and sharing data exists around those platforms. Data brokerage firms are middlemen of surveillance capitalism—purchasing, aggregating, and repackaging data from a variety of other companies, all with the aim of selling or further distributing it. Data brokerage is a threat to democracy. Without robust national privacy safeguards, entire databases of citizen information are ready for purchase, whether to predatory loan companies, law enforcement agencies, or even malicious foreign actors. Federal privacy bills that don’t give sufficient attention to data brokerage will therefore fail to tackle an enormous portion of the data surveillance economy, and will leave civil rights, national security, and public-private boundaries vulnerable in the process. Large data brokers—like Acxiom, CoreLogic, and Epsilon—tout the detail of their data on millions or even billions of people. CoreLogic, for instance, advertises its real estate and property information on 99.9 percent of the US population. Acxiom promotes 11,000-plus “data attributes,” from auto loan information to travel preferences, on 2.5 billion people (all to help brands connect with people “ethically,” it adds). This level of data collection and aggregation enables remarkably specific profiling…”

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