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Instagrammers Are Being Lured to ‘the World’s Most Epic Pop-Up’ on Nov. 6 (at Every Polling Place)

AdWeek – Millennials try speaking their own language to get out the vote: “If you like limited-time pop-ups that make for great Instagram fodder and seem to attract every celebrity in America, then look no further than the Museum of Voting. Happening only on Nov. 6, it has the vibe of an immersive democratic experience where your decisions have highly realistic consequences—because it is, and they do. In fact, the whole thing is better known by its more traditional name “Election Day in the U.S.” Satirical in tone but sincere in its purpose, the Museum of Voting—described as “the world’s most epic pop-up experience” and named as a reference to the trend-setting Museum of Ice Cream—is a get-out-the-vote campaign by San Francisco creative studio Gold Front. Like most snarky generational marketing, it’s likely to rub some the wrong way, but the intent is to cut through the usual civic-duty rhetoric by focusing on some of today’s hottest trends among this year’s most key voting demographic: millennials…”

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