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Google to require disclosure of AI use in political ads

Politico: “Starting in November, Google will mandate all political advertisements label the use of artificial intelligence tools and synthetic content in their videos, images and audio. As campaigns and digital strategists explore using generative AI-tools heading into the 2024 election cycle, Google is the first tech company to announce an AI-related disclosure requirement for political advertisers. Increased AI scrutiny in politics: Already, a PAC supporting Florida Gov. Ron DeSantis’ run for president used an AI-generated version of Donald Trump’s voice this summer on YouTube. While the Federal Election Commission hasn’t set rules on using AI in political campaign ads, in August it voted to seek public comments on whether to update its misinformation policy to include deceptive AI ads. The Google policy change also comes as Congress is working on comprehensive legislation to set guardrails on AI, and is meeting with leaders next week in the generative AI space, including Google CEO Sundar Pichai, which owns AI subsidiary DeepMind…”

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