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For media publishers, Twitter still dominates on social

Axios: “Twitter is still the place where media publishers collectively have the largest audiences, followed by Facebook and Instagram, according to an Axios analysis of 82 major news, entertainment and sports publishers.

Why it matters: While some publishers are finding quick success on TikTok, the platform yields fewer overall followers for publishers than other social platforms.
Details: Roughly one-quarter of media outlets analyzed do not have official TikTok accounts. Many that do still have relatively small followings.

  • Every publisher observed has a Twitter account, and the vast majority have YouTube, Facebook, Instagram and LinkedIn accounts.
  • More people follow news, sports and entertainment publishers on LinkedIn than TikTok, per the analysis…”

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