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Covid crushed company culture but something better will take its place

Quartz: “Nearly two years into the pandemic, many business leaders are concerned that remote work hurts company culture. They’re also a bit sad without it. “I know I’m not alone in missing the hum of activity, the energy, creativity and collaboration of our in-person meetings and the sense of community we’ve all built,” Apple CEO Tim Cook wrote in a June memo explaining why he eventually wants workers back in the office at least part-time. “I worry we’re creating a culture where people are not exposing themselves in ways they would be in the office,” Judith Carr-Rodriguez, CEO of New York City advertising firm FIG, told Bloomberg last month. A 2021 PwC survey found that 29% of US executives like the idea of employees being in the office at least three days a week for the sake of company culture, while 18% said they prefer four days a week in the office and 21% voted for five days a week in the office. These executives aren’t wrong, exactly. Working from home can indeed make it harder for employees to forge relationships with one another. Sixty-five percent of people who switched to remote work during the pandemic say they feel less connected to their coworkers, according to a December 2020 survey from the Pew Research Center. And some management experts have theorized that employees’ newfound sense of detachment is one contributing factor in the Great Resignation. But if the shift to remote and distributed work has made some employees feel less connected to one another and, by extension, to their companies, is that such a problem? Perhaps it’s a sign that business leaders need to reexamine their views on what actually comprises company culture, and whether our traditional models are out of date…”

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