New York Times Co Press Run – “The New York Times today will begin offering college students full access to NYTimes.com on the web and via its smartphone apps for just $1 a week. Students will be required to sign up for their subscription using their valid school email address, as well as provide their graduation year in order to verify their student status. Previously, college students could sign up for access at 50% off standard retail rates for a digital subscription ($7.50 every 4 weeks). In July, The Times tested the $1 a week offer and found the students had a very positive response to the deeply discounted rate. The offer is limited to new subscribers only…”