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Bookstore’s viral tweet calls out shoppers who buy on Amazon

Business Insider:

  • The Fountain Bookstore in Richmond, Virginia, called out shoppers for “showrooming” in a viral tweet.
  • It said that customers have been coming in and taking pictures of books, then buying them on Amazon. It said some are even bragging about doing it.
  • Showrooming is still a problem for small, independent retailers without an online presence, but both indie bookstores and print books are on the rise.

Fountain Bookstore has a bone to pick with some of its customers. Well, maybe customers isn’t the right word. According to a viral tweet from the bookstore, these shoppers come into the store and look around, taking pictures of books to later purchase on Amazon. The store says that some of them even brag about it. “This is not ok, people,” the store said in the tweet. This idea resonated with many on Twitter, as the tweet amassed nearly 10,000 retweets and almost 50,000 likes…” [h/t Pete Weiss]

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