Google Blog: “…we’re launching the Google News Initiative (GNI), our effort to help journalism thrive in the digital age. The GNI signifies a major milestone in Google’s 15-year commitment to the news industry, and will bring together everything we do in collaboration with the industry—across products, partnerships, and programs—to help build a stronger future for news. The GNI will build on these efforts and deepen our commitment to a news industry facing dramatic shifts in how journalism is created, consumed, and paid for. It’s focused on three objectives:

• Elevate and strengthen quality journalism
• Evolve business models to drive sustainable growth
• Empower news organizations through technological innovation

…Today we’re delivering on a vision outlined last year to enable publishers to diversify their revenue streams. We’re excited to launch Subscribe with Google, a way for people to easily subscribe to various news outlets, helping publishers engage readers across Google and the web. Our goal with Subscribe with Google is to ease the subscription process to get more readers consuming publishers’ journalism, as quickly as possible…”