Washington Business Journal: “Amazon.com Inc.’s first brick-and-mortar bookstore in Greater Washington opened Tuesday in Georgetown. And just so all you book lovers are aware, the new Amazon Books — located at 3040 M Street NW — isn’t your average book boutique. The books available at the store are selected by a team of curators and are either rated four stars and above on Amazon.com or are bestsellers in the chain’s other bookstores or on Amazon’s website. The curators will also determine what gets on the shelves by looking at Kindle reading behavior — Amazon is a data company, after all — to let customers know where to find the real page turners. You can expect some staff selections for that all-important human touch. The store carries new releases along with its curated selection. Every book in the 10,000-square-foot store is presented face out “so they can communicate their own essence,” according to a release. Under each book is a review card with the Amazon.com customer rating and a review. There’s also a tie-in to Amazon Prime: Prime members pay the Amazon Prime price for books sold in store, while nonmembers pay list price. Some shoppers may be eligible for a trial Prime membership, and could later receive a credit for the price adjustment between the Prime and list prices if they commit to a membership. Prime members also never have to pull out their credit cards; just pull up the Amazon Shopping app on your smartphone and your purchase is charged to the main method of payment in your Prime account…”