PWC – Emerging Trends in Real Estate – United States and Canada 2016 Emerging Trends: “Real estate has become ever more dynamic as it adapts to a networked world. Everything is connected to everything else, so market participants cannot afford to ignore developments well beyond the property markets themselves. The major forces of globalization, technology, urbanization, and demography are constantly interacting with each other. A lapse of attention or a misstep in execution can result in being blindsided, foiling even a well-considered plan of action. Because of this, it is important to understand that none of the trends we identify and discuss should be considered in isolation. The “Keep It Simple, Stupid” rule has its strengths, but only if it also recognizes that a complex world punishes any overly rigid approach to change in the markets. In business, as in biology, adaptation is the key to survival and competitive advantage…”