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Washington Post will publish all stories on Facebook

WSJ.com By Lukas I. Alpert – “While most publishers have been planning to post a trickle of stories on Facebook Inc. ’s Instant Articles platform, the Washington Post intends to go straight to a fire hose. The paper said Tuesday it will publish 100% of the stories that go on its website to Instant Articles. That amounts to roughly 1,200 articles a day including wire stories. “We want to reach current and future readers on all platforms, and we aren’t holding anything back,” Washington Post Publisher Fred Ryan said. Facebook’s Instant Articles program, which has been rolling out gradually since it was announced in May, lets media companies publish their content directly into Facebook users’ feeds, instead of the traditional approach of linking back to their websites. The social network promises that Instant Articles will greatly speed up load times for stories and will help publishers reach broader audiences. A range of major publishers signed on at launch including the New York Times, the Atlantic and BuzzFeed, and on Tuesday several others joined, such as MoviePilot, Mashable, Huffington Post, Daily Mail and Vox Media. The Post’s announced output will be substantially higher than that described so far by Facebook’s other partners. The New York Times, for example, has said it was experimenting with posting around 30 articles a day directly to Facebook’s news feed but hadn’t committed to a firm number. NBC News also has been posting around 30 or 40 posts a day…”

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