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Why every website wants you to accept its cookies

Vox/Recode: “…cookies are pieces of information saved about you when you’re online, and they track you as you browse. So say you go to a weather website and put in your zip code to look up what’s happening in your area; the next time you visit the same site, it will remember your zip code because of cookies. There are first-party cookies that are placed by the site you visit, and then there are third-party cookies, such as those placed by advertisers to see what you’re interested in and in turn serve you ads — even when you leave the original site you visited. (This is how ads follow you around the internet.) The rise of alerts about cookies is the result of a confluence of events, mainly out of the EU. But in the bigger picture, these alerts underscore an ongoing debate over digital privacy, including whether asking users to opt in or opt out of data collection is better, and the question of who should own data and be responsible for protecting it…”

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