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What Happens to Powell’s Books When You Can’t Browse the Aisles?

The New York Times – The enormous independent bookstore in Portland, Ore., became an unlikely tourist attraction. Now that it’s shut, Emily Powell, the chief executive, is having to rethink the books business. “Powell’s Books was selling books online before Amazon.com existed. Over the years, its flagship store grew to occupy a full city block in Portland, Ore. And the company, which until recently employed some 500 people, is still family owned. But when the coronavirus hit, Powell’s — like many businesses around the world — suddenly faced an existential crisis. Its chief executive, Emily Powell, closed the company’s stores in mid March. Without customers browsing the aisles, revenues dried up immediately, and the company’s head count was slashed by some 90 percent in a matter of days. As word of the layoffs spread, online orders spiked, allowing Powell’s to rehire many workers. Yet with its stores still closed and the virus still spreading, Ms. Powell — who took over the business from her father and grandfather — says it remains unclear how a sprawling bookstore will be able to safely reopen to the public. This conversation, which was condensed and edited for clarity, was part of a series of new live Corner Office calls discussing the crisis…”

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