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We Still Love Email, But We’re Spreading the Love with Other Channels

Adobe: “Our love for the inbox remains, but our preference for engagement on other channels has increased. That’s one of the findings in our fourth annual consumer email survey of over 1,000 white-collar workers in the U.S. According to the survey, which looked at how consumers are communicating across email and other channels, time spent checking personal email is up an impressive 17 percent year-over-year (YoY). Consumers are checking personal email an average of 2.5 hours on a typical weekday. On top of that, they’re spending an average of 3.1 hours checking work email. All this time means people have integrated email into nearly every part of the day. Ninety percent of respondents check personal email during work. Eighty-five percent check it before they get to work, and nearly a quarter take a look before they even get out of bed in the morning. People even check personal email while watching TV (60%), using the bathroom (40%), talking on the phone (35%), working out (16%), and even driving (14%). Why is email so ingrained in our lives? One reason may be that it’s so manageable—we can sort, file, filter, and generally get things done. It’s also a known, safe quantity. We’re familiar with how to make email work for us, and we feel confident about the privacy of our data…”

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