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The Era of Audio Creators Has Arrived

The New York Times – The Era of Audio Creators Has Arrived: “Audio creators are a new kind of influencer, born of the meteoric rise of the audio-only chat app Clubhouse. Together, they are pulling in millions of weekly listeners and building online followings. Now, with Clubhouse booming and other social apps, like Twitter, taking cues from its success, they are banding together and working with big brands. Audio Collective is one outgrowth of the audio boom. The company, which announced its formation on Thursday, will offer event planning, brand consulting, and support and community for creators working in the field. Its founders also plan to lobby Clubhouse for stronger moderation policies, better insights and performance metrics, and monetization tools. The company’s 40 founding members are creators themselves; they host talk shows, meet-ups, discussion groups and other high-profile events and command many millions of followers. Unlike podcasters, who produce edited shows, they perform for a live, interactive audience, much like streamers. The Audio Collective’s work will build on Clubhouse’s internal Creator Pilot Program, which was announced in December and is aimed at elevating the app’s power users. It will also offer services that the platform does not currently provide, such as helping brands produce events and matching them with creators on Clubhouse…”

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