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The Coup We Are Not Talking About

The New York Times – We can have democracy, or we can have a surveillance society, but we cannot have both. Dr. Shoshana Zuboff, a professor emeritus at Harvard Business School, is the author of “The Age of Surveillance Capitalism.”

“I have spent exactly 42 years studying the rise of the digital as an economic force driving our transformation into an information civilization. Over the last two decades, I’ve observed the consequences of this surprising political-economic fraternity as those young companies morphed into surveillance empires powered by global architectures of behavioral monitoring, analysis, targeting and prediction that I have called surveillance capitalism. On the strength of their surveillance capabilities and for the sake of their surveillance profits, the new empires engineered a fundamentally anti-democratic epistemic coup marked by unprecedented concentrations of knowledge about us and the unaccountable power that accrues to such knowledge. In an information civilization, societies are defined by questions of knowledge — how it is distributed, the authority that governs its distribution and the power that protects that authority. Who knows? Who decides who knows? Who decides who decides who knows? Surveillance capitalists now hold the answers to each question, though we never elected them to govern. This is the essence of the epistemic coup. They claim the authority to decide who knows by asserting ownership rights over our personal information and defend that authority with the power to control critical information systems and infrastructures. The horrific depths of Donald Trump’s attempted political coup ride the wave of this shadow coup, prosecuted over the last two decades by the antisocial media we once welcomed as agents of liberation. On Inauguration Day, President Biden said that “democracy has prevailed” and promised to restore the value of truth to its rightful place in democratic society. Nevertheless, democracy and truth remain under the highest level of threat until we defeat surveillance capitalism’s other coup. The epistemic coup proceeds in four stages…”

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