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Shoshana Zuboff on the Age of Surveillance Capitalism

The Intercept: “…An unavoidable takeaway of “The Age of Surveillance Capitalism” is, essentially, that everything is even worse than you thought. Even if you’ve followed the news items and historical trends that gird Zuboff’s analysis, her telling takes what look like privacy overreaches and data blunders, and recasts them as the intentional movements of a global system designed to violate you as a revenue stream. “The result is that both the world and our lives are pervasively rendered as information,” Zuboff writes. “Whether you are complaining about your acne or engaging in political debate on Facebook, searching for a recipe or sensitive health information on Google, ordering laundry soap or taking photos of your nine-year-old, smiling or thinking angry thoughts, watching TV or doing wheelies in the parking lot, all of it is raw material for this burgeoning text.”

Tech’s privacy scandals, which seem to appear with increasing frequency both in private industry and in government, aren’t isolated incidents, but rather brief glimpses at an economic and social logic that’s overtaken the planet while we were enjoying Gmail and Instagram. The cliched refrain that if you’re “not paying for a product, you are the product”? Too weak, says Zuboff. You’re not technically the product, she explains over the course of several hundred tense pages, because you’re something even more degrading: an input for the real product, predictions about your future sold to the highest bidder so that this future can be altered…”

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