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Millions of Business Listings on Google Maps Are Fake and Google Profits

WSJ.com – Google Maps is filled with false business addresses created by firms pretending to be nearby – “Out of habit, Nancy Carter, a retired federal employee, turned to Google for help one August evening. She ended the night wishing she hadn’t. Ms. Carter had pulled into her Falls Church, Va., driveway and saw the garage door was stuck. The 67-year-old searched Google and found the listing of a local repair service she had used before. She phoned in a house call. Google’s ubiquitous internet platform shapes what’s real and what isn’t for more than 2 billion monthly users. Yet Google Maps, triggered by such Google queries as the one Ms. Carter made, is overrun with millions of false business addresses and fake names, according to advertisers, search experts and current and former Google employees…

A man arrived at Ms. Carter’s home in an unmarked van and said he was a company contractor. He wasn’t. After working on the garage door, he asked for $728, almost twice the cost of previous repairs, Ms. Carter said. He demanded cash or a personal check, but she refused. “I’m at my house by myself with this guy,” she said. “He could have knocked me over dead.” The repairman had hijacked the name of a legitimate business on Google Maps and listed his own phone number. He returned to Ms. Carter’s home again and again, hounding her for payment of a repair so shoddy it had to be redone…”

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