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Many Americans Get News on YouTube

“Where News Organizations and Independent Producers Thrive Side by Side – Americans are as likely to often turn to independent channels as they are to established news organization channels; videos from independent news producers are more likely to cover subjects negatively, discuss conspiracy theories Most Americans use YouTube, the massive, Google-owned video-sharing website where users can find and watch content on almost anything, from dancing cats to popular music to instructions on how to build a house. YouTube also has become an important source of news for many Americans. About a quarter of all U.S. adults (26%) say they get news on YouTube. And while relatively few of these people say it is their primary news source, most say it is an important way they stay informed. This raises the question: What kind of news are Americans getting on YouTube, and who are they getting it from? A new Pew Research Center study explores these questions in two ways: through a survey, conducted Jan. 6-20, 2020, among 12,638 U.S. adults that asked YouTube news consumers about their experiences on the website; and through an analysis of the most popular YouTube news channels and the contents of the videos published by a subset of these channels in December 2019. For the content analysis, researchers used a combination of computational methods and trained human coders to identify the most popular YouTube news channels and comb through thousands of hours of videos looking for their topic, tone and other attributes…”

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