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How The Dodo Became the Warmest Fuzziest Corner of the Web

Wired – “The media empire’s heartwarming (and highly shareable) animal videos rack up 2.3 billion views each month. It might be our favorite website of the decade. “The Dodo racks up around 2.3 billion views each month with heartwarming videos about extraordinary pets (like this super-affectionate python), unlikely interspecies friendships (like this mini horse whose best friend is a goose), and animals in need of adoption by just the right human (like this sick, hairless pupper who became a floofy doggo). They have a separate YouTube channel for kids (Dora the Explorer is a sponsor), a Facebook Watch show about animals overcoming adversity, an Animal Planet show called Dodo Heroes, an IGTV series for teens about influencers and their pets, an upcoming unscripted series for Netflix Kids about an 11-year-old koala activist, and a newly inked children’s book deal with Scholastic. For a company named after a bird that is famously extinct, the Dodo is everywhere…The Dodo’s founder, Izzie Lerer, is the daughter of Ken Lerer, a well-known media executive and cofounder of The Huffington Post. Her brother, Ben, cofounded Thrillist and now runs Group Nine Media, which in 2016 became the Dodo’s parent company. When Lerer was hatching the idea for what the Dodo would become, she was a PhD student at Columbia University, studying philosophy with an emphasis on animal ethics and human-animal relationships…”

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