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How bookstores are weathering the pandemic

Vox – Independent bookstores are doing everything they can to stay in business. “..Powell’s and other independent bookstores across the country face an uncertain and undoubtedly difficult future: Government assistance has dried up, foot traffic is still low, and the virus is again threatening to bring everything to a screeching halt. Independent bookstore owners dug deep into their wells of creativity and passion and found ways to transform their businesses to cope with Covid-19. But even so, according to the American Booksellers Association (ABA), 35 member bookstores have closed during the pandemic, with roughly one store closing each week. Twenty percent of independent bookstores across the country are in danger of closing, the ABA says. Between mid-April and June, the Book Industry Charitable Foundation (BINC) distributed $2.7 million to store owners in need. “That equals the distribution that we had had in the previous eight years,” said executive director Pamela French. The individual grants it gives out have increased 443 percent over last year. The level of need has subsided somewhat since the peak of the pandemic, but it’s remained consistently elevated, even with many stores now open…In many ways, online ordering is the antithesis of what independent bookstores are. “We are a community space that thrived with that in-person, face-to-face conversation about ideas and literature,” said Hilary Gustafson, owner of Literati Bookstore in Ann Arbor, Michigan. Her store typically stages 300 events a year, and the in-store ones pack 50 people “elbow to elbow,” she said. Now, she’s been entirely focused on online orders, which requires “10 times as much work for a sale of one book…Some stores are doing as well as they would otherwise expect thanks to loyal customers and a thirst for books as people stay closer to home. But those factors aren’t making the numbers work for everyone…”

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