Just a note before the story – if you live in MD, DC, VA, PA – go to MOM’s Organic Market– shop there – I have no affiliation whatsoever with this store – but started buying my food (all organic) from the founder when he launched his business in 1987 – and do so to this day.
And now, on to Fortune: The Seattle giant believes selling you groceries is the key to selling you everything else…The very thing that makes grocery delivery hard—that food goes bad—is the reason it’s so desirable to a company like Amazon. Because cheese grows mold and meat goes rancid and milk sours, consumers can’t hoard it in their cupboards or refrigerators indefinitely as they might toilet paper or laundry detergent. As a result, the average family hits the supermarket at minimum once a week; there’s nothing else you purchase or consume so much or so often. For Amazon, getting in on that frequency is critical to further ingraining itself in our routines and behaviors. “Food is the platform for selling you everything else,” says Walter Robb, the former co-CEO of Whole Foods. “It’s an everyday way into your life. There’s nothing else that happens quite that way.” Amazon’s quest is therefore about much more than just food…”