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Hive – Inside the Secret Meme Lab Designed to Propel #NeverAgain Beyond the March

The March for Our Lives movement is resonating – and will continue to so, in the hearts, minds and actions of those who are representing all those who have perished in mass shootings and acts of violence against unarmed men, women and children in towns and cities throughout our country, and increasingly in the consciousness of so many people here and abroad. This is not about politics folks. This is about a a movement led by teenagers who have have an intimate knowledge of violence that is intrinsically different than what other generations of Americans have experienced.  So it is not surprising to read this article from Vanity Fair’s HIVE – In an undisclosed strip-mall location, the survivors of the Marjory Stoneman Douglas High shooting—and a few key alumni allies—are building a social-media content studio that just might reform America’s crazy gun laws.

“It was social media that launched #NeverAgain on day one, and social media is the key to its future. Ever since a gunman opened fire at Marjory Stoneman Douglas High, in Parkland, Florida, killing 17 people between the ages of 14 and 49, this band of grief-stricken but savvy and highly determined students and alumni has seized control of the gun debate in the United States, capturing the attention of Congress, the N.R.A., and even the spectacularly narcissistic POTUS himself. Now, they are pumping out clever, shareable content on Twitter, Instagram, and Snapchat, and prepping a YouTube launch. “That’s where our generation lives,” said #NeverAgain’s self-described memes man, Dylan Baierlein, a recent graduate of Douglas High who has been working quietly behind the scenes…”

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