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Google search redesign adds continuous scrolling

Fortune: “Google has adapted to social media’s topography. On mobile devices, its search results will now be displayed in one continuous scroll, rather than on multiple pages. According to Google’s announcement today, the new design is more “intuitive” for users and encourages curiosity in our Information Age. Google notes in a tweet however that “continuous scroll” does not mean “infinite scroll.” This new design will just allow users to view the equivalent of four full pages before a “See More” button appears. Other key aspects of the redesign: Google decided to use larger text, strip back on design elements, and only use color to highlight significant information, all to make the search results easier to consume. Design lead Aileen Cheng told The Keyword that a sense of “approachability” and “familiarity” were goals in this new take, leaning into rounder imagery. This follows in TikTok and Instagram’s footsteps, geared towards users who spend more time online exploring “open-ended questions” and finding new ideas rather than searching for a specific resource. Google says that now most people use the Internet like this anyway, assessing multiple options before clicking on a link…”

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