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Facial recognition surges in retail stores

Axios: “Face-recognition tech is coming to a store near you, if it’s not there already, and that’s sparking a new wave of opposition.

  • Why it matters: The systems can scan or store facial images of both shoppers and workers. Their use accelerated during the pandemic as retailers looked for ways to prevent fraud, track foot traffic with fewer employees, and offer contactless payments at a time when consumers were wary of interacting with others.
  • Driving the news: More than three dozen advocacy groups launched a campaign late last week to pressure retailers to stop using facial recognition technologies, or to pledge not to use them…”

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