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Do Not Trust That Stranger’s 5-Star Review

The New York Times – Go with your instinct over the wisdom of the crowd. “…The 21st-century virtual shopping experience can feel overwhelming and chaotic, but it’s the price we pay for the convenience of shopping at home. That’s why stars are everywhere. Without them, you’re vulnerable to decision paralysis. But with them, you still can’t shake the feeling that there’s a lot of homework to do — hours of life lost, scrolling through reviews, many of which were written by people who have little to nothing in common with you. It is completely understandable why we want to trust these ratings. But with a little more knowledge, we can free ourselves from being trapped by them…”

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