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Data – Google and Facebook now have direct influence over 70% of internet traffic

Do you use Google all the time – at work, on your personal and work mobile devices, tablets, and home/work laptops? This article by André Staltz, The Web began dying in 2014, here’s how, was published on October 30, 2017 and the data he references may surprise you, or not.

“Before the year 2014, there were many people using Google, Facebook, and Amazon. Today, there are still many people using services from those three tech giants (respectively, GOOG, FB, AMZN). Not much has changed, and quite literally the user interface and features on those sites has remained mostly untouched. However, the underlying dynamics of power on the Web have drastically changed, and those three companies are at the center of a fundamental transformation of the Web….What has changed over the last 4 years is market share of traffic on the Web. It looks like nothing has changed, but GOOG and FB now have direct influence over 70%+ of internet traffic. Mobile internet traffic is now the majority of traffic worldwide and in Latin America alone, GOOG and FB services have had 60% of mobile traffic in 2015, growing to 70% by the end of 2016. The remaining 30% of traffic is shared among all other mobile apps and websites. Mobile devices are primarily used for accessing GOOG and FB networks…” [I use non-Google browsers and search engines for as much of my online time as possible.]

And see also via Fortune: “The Pew Research Center finds that 67% of all Americans get their news from social media at least some of the time. Social and search platforms have won our trust, as well. People actually trust Google more than online media sites, according to a 2016 survey by Edelman. And fake news outperforms real news, according to an analysis by BuzzFeed.”

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