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BBC – How the British Library is using SEO to become a digital media publisher

Ian Burrell – “The British Library is becoming a modern news publisher. Its expertise in the field of journalism is immense. The home of one of the greatest newspaper archives in the world, amounting to more than 15m pages of news, it also houses The Newsroom, a permanent resource charting the evolution of news in broadcast, print and digital media. And it is in digital publishing that this institution is going through a transformation, producing its own articles, live streams and video clips for a worldwide audience. It’s a symbol of how almost all of us – companies, institutions, individuals – are contributors to contemporary media, even if only via a basic home page or Facebook status update. In the case of the British Library, it’s much more than that…”

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