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American Press Institute – Time to reinvent social media in newsrooms

“…But as this report will detail, social media teams, on the front lines of both issues, still are largely doing what they’ve done for a decade. A new API survey of 59 U.S. newsrooms conducted for this report shows that posting links to their own content, mostly on Twitter and Facebook, is still by far the top activity of the average social media team. While organizations like Hearken, GroundSource and the Coral Project are working to help newsrooms use social media for audience engagement rather than just for clicks, there is still much progress to be made — in using social platforms as tools to understand communities and to bring audiences into news creation. What’s more, the majority of newsrooms only “sometimes” or “very rarely” address misinformation on social media and comment platforms, our survey shows. And long-term strategies and planning are rare…”

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