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Ad Week – Most and Least Trusted Brands in News

People have a lot of faith in Reuters, but not as much in Breitbart:”…A study of close to 9,000 people found that the most trusted source of news is The Economist, while the Occupy Democrats organization was the least trusted source. The University of Missouri recently ran a questionnaire distributed by 28 newsrooms across the country. Those newsrooms asked their audiences to answer questions about the types of content they consume and how much they’re willing to pay for that content. About 67 percent of people who replied consider themselves likely or very likely to trust the news, which means nearly 33 percent of them are unlikely or very unlikely to trust the news…”

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