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A Face Search Engine Anyone Can Use Is Alarmingly Accurate

The New York Times – “For $29.99 a month, a website called PimEyes offers a potentially dangerous superpower from the world of science fiction: the ability to search for a face, finding obscure photos that would otherwise have been as safe as the proverbial needle in the vast digital haystack of the internet. A search takes mere seconds. You upload a photo of a face, check a box agreeing to the terms of service and then get a grid of photos of faces deemed similar, with links to where they appear on the internet. The New York Times used PimEyes on the faces of a dozen Times journalists, with their consent, to test its powers. PimEyes found photos of every person, some that the journalists had never seen before, even when they were wearing sunglasses or a mask, or their face was turned away from the camera, in the image used to conduct the search…Unlike Clearview AI, a similar facial recognition tool available only to law enforcement, PimEyes does not include results from social media sites. The sometimes surprising images that PimEyes surfaced came instead from news articles, wedding photography pages, review sites, blogs and pornography sites. Most of the matches for the dozen journalists’ faces were correct. For the women, the incorrect photos often came from pornography sites, which was unsettling in the suggestion that it could be them. (To be clear, it was not them.)…”

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