“The 2023 Edelman Trust Barometer Europe Report is the firm’s 23rd annual trust and credibility survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted between November 1st and November 28th, 2022. The 2023 Edelman Trust Barometer online survey sampled more than 32,000 respondents across 28 countries. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide and a failure of leadership has brought us to where we are today – deeply and dangerously polarized.

• Business is the only institution seen as competent and ethical.
• Fifty-three percent of respondents globally say that their countries are more divided today than in the past.
• CEOs are obligated to improve economic optimism and hold divisive forces accountable.
• People now fear for their economic future without a trust safety net. Only 40% of respondents say they and their families will be better off in five years, a 10-point decline from 2022.”